As the daylight gets shorter and your clients return to class after months of vacation and outdoor activities, it’s time to freshen up your retail offerings. The following bold trends this fall will grab your clients’ attention and help you sell more of your retail offering.
COOL IN APPAREL
Thanks to the buzz-worthy fall apparel line launched by Nike, athletic apparel is going sci-fi. The futuristic fitness machine vibe is big, with geometric patterns and sharp lines.
It’s still critical to stock pieces that your clients can see themselves wearing to go shopping or out to lunch as well as to your sweat session. And layering is still big. Vests, scarves and headbands made from absorbent fabrics will all sell well this season.
Dance-inspired apparel is having a moment, too. Leggings and tops with sheer details dress up the workout essentials. As the air gets a bit of a chill, ballet wraps in black and gray are both stylish and practical for throwing on before and after class.
When it comes to color this fall, bright neons are slowly fading in favor of more sophisticated hues. From H&M to Lululemon, the big retailers are stocking gray and black in a big way this fall. Accent colors include cranberry, teal and earthy olive green. Keep your clients on-trend by stocking options in these colors.
GO LUXE ON BEAUTY PRODUCTS
As clients begin winter hibernation, and as the gift-giving season nears, consider stocking some luxury skin care products.
Unique, indie products can separate your studio’s boutique from what clients can find from a simple Amazon search. Bath teas, face mists and body oils made from organic ingredients, such as this product line from Garden Apothecary, will raise your clients’ interests.
Clients look to your studio as a part of their overall wellness routine, and recovery has an important role. Stock some products that promote recovery, such as Roques O’Neil’s Therapie Heal Me Kit.
REFRESHMENTS FOR FALL
Alongside that cozy (and sweat-wicking) scarf and soothing skin oils, consider stocking some comforting refreshments as well.
Organic teas in fun flavors and cool packaging can be a real pick-me-up for your retail offerings. These mini tea tins from Kusmi Tea are just one example.
The options for organic snack bars are seemingly endless, but this fall, find some spicy flavors to feature. Simple Squares makes chili pepper and a cinnamon and clove bars that can get your clients fired up after class.