Because you are both a fitness professional and an entrepreneur, you need to stock books that help you improve the body, the mind and the bottom line. This list of eight recently published books should provide a balance of practical tips, inspiration and maybe even a few laughs.
1. Two-Brain Business 2.0 by Chris Cooper
In Chris Cooper’s first book, Two-Brain Business, he explored how running a successful fitness company requires left- and right-brained activities. Now in this book, the CrossFit Catalyst owner and co-founder of the CrossFit consulting firm 321Go Project recounts some of the thousands of hours he’s spent one-on-one with gym owners and shares his best lessons learned. From his gyms in Australia to North America, Cooper shares what some of the best gyms in the world are doing right.
2. Performing Under Pressure: The Science of Doing Your Best When It Matters Most by Hendrie Weisinger and J.P. Pawliw-Fry
This business book not only provides insights that can help you become a better coach to your clients, but also give you information to help reduce your own anxieties when it comes to the ups and downs of running your own business.
3. Off Course: Inside the Mad, Muddy World of Obstacle Course Racing by Erin Beresini
This book takes readers inside the scandals, lawsuits and major players behind the fastest-growing sport in U.S. history: obstacle course racing. The value for fitness professionals comes from the author’s dive into the psychology behind this military-inspired endurance sport and why it’s caught on like a house on fire. Beresini is Outside Magazine’s online fitness editor and a freelance writer for Men’s Journal, espnW, Competitor, Inside Triathlon and The New York Times.
4. The Whole30 by Melissa Hartwig and Dallas Hartwig
For studio owners, keeping up with the latest nutrition information and trends is essential to staying in step with your health-conscious clients. Melissa and Dallas Hartwig’s Whole30 program has hundreds of thousands of devotees across the country, and the pair published this book in April 2015 to help participants go “whole” in five easy steps. The book teaches the basic meal preparation and cooking skills needed and provides a month’s worth of simple recipes.
5. Tiny Buddha’s 365 Tiny Love Challenges by Lori Descene
Clients in all types of studios are becoming more interested in bringing mindfulness to their workouts. This book offers a daily dose of inspiration to help guide your clients. From the founder of one of the web’s most popular mindful lifestyle sites, this book focuses on self-love, giving and receiving love in relationships, and spreading love around the world.
Understanding self-massage can help you recover from strain and injury and get back to teaching fast. This book not only provides the steps for rolling techniques to alleviate pain, it also provides inspirational stories from people who were able to put down the Advil once they picked up a roller.
This was one the most groundbreaking books about leadership to hit the shelves this year. Catmull, a co-founder of Pixar Animation and president of Disney Animation, wrote this book for managers who want to lead their employees to new heights by encouraging originality. The book also gives you all-access pass into the meetings, postmortems and “braintrust” sessions at Pixar Animation.
Ok, so this book was not published in the last year, but this memoir of one man’s journey into the world of competitive Bikram yoga is still relevant and fascinating.